According to a survey conducted by Rakuten Insight in November 2019, nearly 41 percent of male respondents in mainland China said that they consumed a functional beverage because of the health benefits touted. Meanwhile, around 39 percent of females confirmed this reason as well.
Consumers' reasons for trying functional beverages in China as of November 2019, by gender
685 female and 829 male respondents; among respondents who have tried functional beverages
Method of interview
Online survey
Supplementary notes
Survey question:
Why did you decide to try the beverage(s)?
Functional beverages described in other questions of the survey included energy-boosting drinks, fermented/probiotic drinks, low-calorie drinks, drinks promoting beauty/brain performance/health, functional water, "detox" drinks, etc.
Among a total of 1,835 survey respondents in China, 1,514 said they had tried functional beverages.
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Rakuten Insight. (February 4, 2020). Consumers' reasons for trying functional beverages in China as of November 2019, by gender [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1094078/china-reasons-for-trying-functional-beverages-by-consumer-gender/
Rakuten Insight. "Consumers' reasons for trying functional beverages in China as of November 2019, by gender." Chart. February 4, 2020. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1094078/china-reasons-for-trying-functional-beverages-by-consumer-gender/
Rakuten Insight. (2020). Consumers' reasons for trying functional beverages in China as of November 2019, by gender. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1094078/china-reasons-for-trying-functional-beverages-by-consumer-gender/
Rakuten Insight. "Consumers' Reasons for Trying Functional Beverages in China as of November 2019, by Gender." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1094078/china-reasons-for-trying-functional-beverages-by-consumer-gender/
Rakuten Insight, Consumers' reasons for trying functional beverages in China as of November 2019, by gender Statista, https://www.statista.com/statistics/1094078/china-reasons-for-trying-functional-beverages-by-consumer-gender/ (last visited November 18, 2024)
Consumers' reasons for trying functional beverages in China as of November 2019, by gender [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1094078/china-reasons-for-trying-functional-beverages-by-consumer-gender/
