Buying fair trade products in Germany 2021-2024, by gender

Published by Statista Research Department, Dec 10, 2024

According to the survey at hand, in 2024 around 58 percent of women in Germany paid attention to the fair trade seal when shopping for groceries, compared to just under 50 percent of men. Figures did not change significantly during the specified timeline.

Do you pay attention to the fair trade seal when grocery shopping?

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Release date

September 2024

Region

Germany

Survey time period

2021 bis 2024*

Number of respondents

1,000 respondents

Age group

14 years and older

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

* The 2024 survey took place in the period from May 15 to 26, 2024.

The survey question was asked in the following wording: "One always/ usually pays attention to the following fair trade seals when grocery shopping: fair trade seal, which identifies products during the production of which certain social and ecological criteria were met."
Figures for previous years are based on earlier source information.

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Fair trade in GermanySustainabilityClothing and apparel market in EuropeSustainable fashion worldwideSustainable consumption in Germany
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