The survey conducted in Poland in 2019 showed that the importance of after-sales service has increased (a change of +11 percentage points compared to 2017). This change is a consequence of the increased importance of e-commerce and omnichannel. The importance of the shopping stage has also increased by nine percent, mainly since the customer is increasingly aware of their needs.
Change of significance of particular stages of the purchase path in Poland between 2017 and 2019
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
OC&C. (February 4, 2020). Change of significance of particular stages of the purchase path in Poland between 2017 and 2019 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1094009/poland-change-in-purchasing-experience/
OC&C. "Change of significance of particular stages of the purchase path in Poland between 2017 and 2019." Chart. February 4, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1094009/poland-change-in-purchasing-experience/
OC&C. (2020). Change of significance of particular stages of the purchase path in Poland between 2017 and 2019. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1094009/poland-change-in-purchasing-experience/
OC&C. "Change of Significance of Particular Stages of The Purchase Path in Poland between 2017 and 2019." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1094009/poland-change-in-purchasing-experience/
OC&C, Change of significance of particular stages of the purchase path in Poland between 2017 and 2019 Statista, https://www.statista.com/statistics/1094009/poland-change-in-purchasing-experience/ (last visited December 22, 2024)
Change of significance of particular stages of the purchase path in Poland between 2017 and 2019 [Graph], OC&C, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1094009/poland-change-in-purchasing-experience/
