According to a survey conducted by Rakuten Insight in November 2019, around 44.2 percent of respondents in Taiwan said that they consumed a functional beverage because of the health benefits touted. Less than one percent tried a functional beverage because it was endorsed by a celebrity.
Consumers' reasons for trying functional beverages in Taiwan as of November 2019
among respondents who have tried functional beverages
Method of interview
Online survey
Supplementary notes
Survey question:
Why did you decide to try the beverage(s)?
Functional beverages described in other questions of the survey included energy-boosting drinks, fermented/probiotic drinks, low-calorie drinks, drinks promoting beauty/brain performance/health, functional water, "detox" drinks, etc.
Among a total of 8,011 survey respondents in Taiwan, 6,909 said they had tried functional beverages.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (February 4, 2020). Consumers' reasons for trying functional beverages in Taiwan as of November 2019 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1094000/taiwan-reasons-for-trying-functional-beverages/
Rakuten Insight. "Consumers' reasons for trying functional beverages in Taiwan as of November 2019." Chart. February 4, 2020. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1094000/taiwan-reasons-for-trying-functional-beverages/
Rakuten Insight. (2020). Consumers' reasons for trying functional beverages in Taiwan as of November 2019. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1094000/taiwan-reasons-for-trying-functional-beverages/
Rakuten Insight. "Consumers' Reasons for Trying Functional Beverages in Taiwan as of November 2019." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1094000/taiwan-reasons-for-trying-functional-beverages/
Rakuten Insight, Consumers' reasons for trying functional beverages in Taiwan as of November 2019 Statista, https://www.statista.com/statistics/1094000/taiwan-reasons-for-trying-functional-beverages/ (last visited December 19, 2024)
Consumers' reasons for trying functional beverages in Taiwan as of November 2019 [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1094000/taiwan-reasons-for-trying-functional-beverages/
