According to a survey conducted by Rakuten Insight in November 2019, around 44.2 percent of respondents in Taiwan said that they consumed a functional beverage because of the health benefits touted. Less than one percent tried a functional beverage because it was endorsed by a celebrity.
Consumers' reasons for trying functional beverages in Taiwan as of November 2019
among respondents who have tried functional beverages
Method of interview
Online survey
Supplementary notes
Survey question:
Why did you decide to try the beverage(s)?
Functional beverages described in other questions of the survey included energy-boosting drinks, fermented/probiotic drinks, low-calorie drinks, drinks promoting beauty/brain performance/health, functional water, "detox" drinks, etc.
Among a total of 8,011 survey respondents in Taiwan, 6,909 said they had tried functional beverages.
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Rakuten Insight. (February 4, 2020). Consumers' reasons for trying functional beverages in Taiwan as of November 2019 [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1094000/taiwan-reasons-for-trying-functional-beverages/
Rakuten Insight. "Consumers' reasons for trying functional beverages in Taiwan as of November 2019." Chart. February 4, 2020. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1094000/taiwan-reasons-for-trying-functional-beverages/
Rakuten Insight. (2020). Consumers' reasons for trying functional beverages in Taiwan as of November 2019. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1094000/taiwan-reasons-for-trying-functional-beverages/
Rakuten Insight. "Consumers' Reasons for Trying Functional Beverages in Taiwan as of November 2019." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1094000/taiwan-reasons-for-trying-functional-beverages/
Rakuten Insight, Consumers' reasons for trying functional beverages in Taiwan as of November 2019 Statista, https://www.statista.com/statistics/1094000/taiwan-reasons-for-trying-functional-beverages/ (last visited November 18, 2024)
Consumers' reasons for trying functional beverages in Taiwan as of November 2019 [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1094000/taiwan-reasons-for-trying-functional-beverages/
