Consumers' reasons for trying functional beverages in China 2019

Published by
Xin Ou,
Feb 23, 2024
According to a survey conducted by Rakuten Insight in November 2019, nearly 40 percent of respondents in mainland China said that they consumed a functional beverage because of the health benefits touted. Less than one percent tried a functional beverage because it was endorsed by a celebrity.

Consumers' reasons for trying functional beverages in China as of November 2019

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Release date

February 2020

Region

China

Survey time period

November 1 to 30, 2019

Number of respondents

1,514 respondents

Age group

16 years and older

Special properties

among respondents who have tried functional beverages

Method of interview

Online survey

Supplementary notes

Survey question:
Why did you decide to try the beverage(s)?

Functional beverages described in other questions of the survey included energy-boosting drinks, fermented/probiotic drinks, low-calorie drinks, drinks promoting beauty/brain performance/health, functional water, "detox" drinks, etc.

Among a total of 1,835 survey respondents in China, 1,514 said they had tried functional beverages.

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