Consumers who have tried functional beverages in Singapore 2019 by gender
Rakuten Insight, around 50 percent of female Singapore respondents said that they had consumed fermented and probiotic drinks that claimed to promote gut health. By comparison, the most-commonly consumed functional beverages among male respondents were energy-boosting drinks. Non-alcoholic beverages touting numerous added health benefits have been gaining a foothold in the drinks market, as more consumers are becoming increasingly health-conscious.
According to a survey conducted by