E-commerce sales revenue in France 2005-2023
In 2023, e-commerce sales in France amounted to approximately 160 billion euros. This represents an increase of nearly 10.5 percent compared to the previous year when online sales were approximately 144.7 billion euros.
Key players
In the fourth quarter of 2023, Amazon emerged as the leading e-commerce platform in France, attracting an average of 39 million unique monthly visitors. Leboncoin followed in second place, with an average traffic of 26.7 million monthly visitors. Notably, E.Leclerc experienced a notable increase in average monthly traffic, signaling its growing prominence in the French online grocery landscape.
Fashion leads the way
As of 2023, fashion was the most purchased product category online in France, and one player stood out in this segment. The Chinese fast-fashion company Shein ranked second after Amazon in the top online stores in the French e-commerce market in 2023, garnering an estimated 2.4 billion U.S. dollars in e-commerce net sales that year, racking up more online sales than the likes of Boulanger, Apple and Cdiscount.
