Consumers' reasons for not trying functional beverages in Singapore 2019

Published by
R. Hirschmann,
May 29, 2024
According to a survey conducted by Rakuten Insight, around 37 percent of Singapore respondents said that they had not tried functional beverages because they did not believe the health claims touted. Non-alcoholic beverages touting numerous added health benefits have been gaining a foothold in the drinks market, as more consumers are becoming increasingly health-conscious.

Consumers' reasons for not trying functional beverages in Singapore as of November 2019

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Release date

February 2020

Region

Singapore

Survey time period

Nov 1 to 30, 2019

Number of respondents

1,056 respondents

Age group

16 years and older

Special properties

among respondents who have not tried functional beverages

Method of interview

Online survey

Supplementary notes

The question asked in the survey was as follows: "Why have you not tried any of the listed functional beverages?"

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