Main influencers for students while selecting a degree APAC 2019

Published by Leander von Kameke, Nov 9, 2021
In a survey conducted in 2019, regarding the key influences for prospective students in the Asia Pacific region while seeking advice for selecting a university degree, 61 percent of respondents stated that their top influencers were their friends. Comparatively, 34 percent of the respondents in the Asia Pacific region stated their main influencers were recruitment agents in 2019.

Main influencers for students while selecting a university degree in the Asia Pacific region in 2019

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Release date

August 2019

Region

APAC

Survey time period

July 27 to December 10, 2019

Number of respondents

20 focus groups, 50+ individual interviews and 300+ survey responses

Method of interview

Face-to-face interview, online survey

Supplementary notes

The source did not specify the age of respondents.

The survey was conducted among 20 focus groups, 50+ individual interviews and 300+ survey responses were received.

Respondents were prospective students who were asked to rank their top three influencers while selecting a degree.

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