In a survey conducted by Rakuten in 2019, regarding the reasons why respondents tried functional beverages in Thailand, almost 50 percent of respondents stated that they had wanted to try something new. Contrastingly, for the same survey less than one percent of respondents in Thailand stated they tried functional beverages as a celebrity had endorsed it.
Mains reasons why consumers tried functional beverages in Thailand in 2019
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Original source question: : 'Why did you decide to try the beverage(s)?'
The survey was conducted among 5,417 female and 3,833 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, South Korea, Malaysia, Philippines, Singapore, Taiwan and Vietnam.
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Rakuten Insight. (February 4, 2020). Mains reasons why consumers tried functional beverages in Thailand in 2019 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1093789/thailand-reasons-consumers-tried-functional-beverages/
Rakuten Insight. "Mains reasons why consumers tried functional beverages in Thailand in 2019." Chart. February 4, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1093789/thailand-reasons-consumers-tried-functional-beverages/
Rakuten Insight. (2020). Mains reasons why consumers tried functional beverages in Thailand in 2019. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1093789/thailand-reasons-consumers-tried-functional-beverages/
Rakuten Insight. "Mains Reasons Why Consumers Tried Functional Beverages in Thailand in 2019." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1093789/thailand-reasons-consumers-tried-functional-beverages/
Rakuten Insight, Mains reasons why consumers tried functional beverages in Thailand in 2019 Statista, https://www.statista.com/statistics/1093789/thailand-reasons-consumers-tried-functional-beverages/ (last visited August 25, 2024)
Mains reasons why consumers tried functional beverages in Thailand in 2019 [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1093789/thailand-reasons-consumers-tried-functional-beverages/