Between 2014 and 2019, programmatic advertising in Italy experienced a considerable growth. As of 2014, such system enabling to automate the online advertising process had a market value of 110 million euros. Five years later, its market value peaked at 556 million euros. In comparison with 2018, a 14 percent increase was recorded.
Programmatic advertising market value in Italy from 2014 to 2019
(in million euros)
The source adds the following definition of programmatic advertising: "the buying and selling in real time through automated technology platforms, with or without auction assignment models".
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Osservatori Digital Innovation. (June 23, 2020). Programmatic advertising market value in Italy from 2014 to 2019 (in million euros) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1093725/programmatic-advertising-market-value-in-italy/
Osservatori Digital Innovation. "Programmatic advertising market value in Italy from 2014 to 2019 (in million euros)." Chart. June 23, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1093725/programmatic-advertising-market-value-in-italy/
Osservatori Digital Innovation. (2020). Programmatic advertising market value in Italy from 2014 to 2019 (in million euros). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1093725/programmatic-advertising-market-value-in-italy/
Osservatori Digital Innovation. "Programmatic Advertising Market Value in Italy from 2014 to 2019 (in Million Euros)." Statista, Statista Inc., 23 Jun 2020, https://www.statista.com/statistics/1093725/programmatic-advertising-market-value-in-italy/
Osservatori Digital Innovation, Programmatic advertising market value in Italy from 2014 to 2019 (in million euros) Statista, https://www.statista.com/statistics/1093725/programmatic-advertising-market-value-in-italy/ (last visited December 22, 2024)
Programmatic advertising market value in Italy from 2014 to 2019 (in million euros) [Graph], Osservatori Digital Innovation, June 23, 2020. [Online]. Available: https://www.statista.com/statistics/1093725/programmatic-advertising-market-value-in-italy/
