Top household appliances brands in Brazil 2023, by digital ad spend share

Published by
J. G. Navarro,
Mar 21, 2024
In 2023, LG alone accounted for over 39 percent of home appliances brands' investments in digital advertising in Brazil. Brastemp – run by Whirlpool – and Electrolux followed with shares of about 10.4 and 9.5 percent, respectively.

Leading advertisers among home appliances brands in Brazil in 2023, by estimated digital ad spend share

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Release date

March 2024

Region

Brazil

Survey time period

2023

Special properties

estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search

Supplementary notes

The date of release is the date of access.

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Statistics on " Digital advertising in Brazil "

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Global & regional overview

7

Brazilian overview

4

Formats, devices, and platforms

8

Advertisers

4

Programmatic

3

Digital retail media

3

Third-party cookie deprecation

3

Digital consumer insights

7

Further related statistics

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Household appliances in JapanConsumer electronics industry in JapanRetail trade in JapanSmart devices in JapanArtificial intelligence (AI) in Japan
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