In 2022, Verisure alone accounted for over half (or 51 percent) of home security system brands' investments in digital advertising in Brazil. Suporte Segurança and Cecyber followed with shares of around nine and seven percent, respectively. According to data collected by another source from ad agencies across the South American country, online channels' share in Brazil's ad spend reached 38.2 percent in 2023.
Leading advertisers among home security systems brands in Brazil in 2023, by estimated digital ad spend share
estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search
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Admetricks. (March 25, 2024). Leading advertisers among home security systems brands in Brazil in 2023, by estimated digital ad spend share [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1093377/brazil-home-security-systems-digital-advertising/
Admetricks. "Leading advertisers among home security systems brands in Brazil in 2023, by estimated digital ad spend share." Chart. March 25, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1093377/brazil-home-security-systems-digital-advertising/
Admetricks. (2024). Leading advertisers among home security systems brands in Brazil in 2023, by estimated digital ad spend share. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1093377/brazil-home-security-systems-digital-advertising/
Admetricks. "Leading Advertisers among Home Security Systems Brands in Brazil in 2023, by Estimated Digital Ad Spend Share." Statista, Statista Inc., 25 Mar 2024, https://www.statista.com/statistics/1093377/brazil-home-security-systems-digital-advertising/
Admetricks, Leading advertisers among home security systems brands in Brazil in 2023, by estimated digital ad spend share Statista, https://www.statista.com/statistics/1093377/brazil-home-security-systems-digital-advertising/ (last visited November 21, 2024)
Leading advertisers among home security systems brands in Brazil in 2023, by estimated digital ad spend share [Graph], Admetricks, March 25, 2024. [Online]. Available: https://www.statista.com/statistics/1093377/brazil-home-security-systems-digital-advertising/
