For UK consumers who purchased goods from sellers outside of the UK in 2023, China was the most popular country. According to the results of a recent consumer survey, 44 percent of UK consumers stated that their most recent cross-border purchase was from China. Germany was the third-most popular country with six percent of consumers having bought online from this country.
Countries of most recent cross-border online purchase in the United Kingdom as of 2023
* Based on an online survey across 41 countries: Argentina, Australia, Austria, Belgium, Brazil, Canada, Czechia, Chile, China, Croatia, Cyprus, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, India, Indonesia, Ireland, Italy, Japan, Latvia, Lithuania, Luxembourg, Mexico, the Netherlands, New Zealand, Norway, Peru, Poland, Portugal, Russia, Slovenia, South Korea, Spain, Sweden, Switzerland, UK, U.S.
Sample size between 100 to 1,000 respondents per country.
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IPC. (January 18, 2024). Countries of most recent cross-border online purchase in the United Kingdom as of 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1092776/country-of-most-recent-cross-border-purchases-united-kingdom/
IPC. "Countries of most recent cross-border online purchase in the United Kingdom as of 2023." Chart. January 18, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1092776/country-of-most-recent-cross-border-purchases-united-kingdom/
IPC. (2024). Countries of most recent cross-border online purchase in the United Kingdom as of 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1092776/country-of-most-recent-cross-border-purchases-united-kingdom/
IPC. "Countries of Most Recent Cross-border Online Purchase in The United Kingdom as of 2023." Statista, Statista Inc., 18 Jan 2024, https://www.statista.com/statistics/1092776/country-of-most-recent-cross-border-purchases-united-kingdom/
IPC, Countries of most recent cross-border online purchase in the United Kingdom as of 2023 Statista, https://www.statista.com/statistics/1092776/country-of-most-recent-cross-border-purchases-united-kingdom/ (last visited December 30, 2024)
Countries of most recent cross-border online purchase in the United Kingdom as of 2023 [Graph], IPC, January 18, 2024. [Online]. Available: https://www.statista.com/statistics/1092776/country-of-most-recent-cross-border-purchases-united-kingdom/
