During a 2023 survey, 18 percent of responding enterprise marketers from the United States named ad fraud and invalid traffic one of the most significant challenges regarding digital display advertising. Measuring accurate return-on-investment (ROI) and performance metrics ranked first, mentioned by 42 percent of respondents.
Digital display advertising challenges according to enterprise marketers in the United States as of September 2023
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MarketingCharts. (October 6, 2023). Digital display advertising challenges according to enterprise marketers in the United States as of September 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1092685/display-advertising-challenges/
MarketingCharts. "Digital display advertising challenges according to enterprise marketers in the United States as of September 2023." Chart. October 6, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1092685/display-advertising-challenges/
MarketingCharts. (2023). Digital display advertising challenges according to enterprise marketers in the United States as of September 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1092685/display-advertising-challenges/
MarketingCharts. "Digital Display Advertising Challenges According to Enterprise Marketers in The United States as of September 2023." Statista, Statista Inc., 6 Oct 2023, https://www.statista.com/statistics/1092685/display-advertising-challenges/
MarketingCharts, Digital display advertising challenges according to enterprise marketers in the United States as of September 2023 Statista, https://www.statista.com/statistics/1092685/display-advertising-challenges/ (last visited December 23, 2024)
Digital display advertising challenges according to enterprise marketers in the United States as of September 2023 [Graph], MarketingCharts, October 6, 2023. [Online]. Available: https://www.statista.com/statistics/1092685/display-advertising-challenges/
