During a survey of global marketers concluded in early 2019, 36 percent of industry professionals said they mostly cooperated with micro influencers - those with up to 30 thousand followers. The average they were willing to spend on campaigns partnering with micro influencers at that time reached 30.13 thousand U.S dollars.
Average spending on influencer marketing campaigns according to industry professionals worldwide as of January 2019, by tier
(in U.S. dollars)
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Rakuten (Marketing). (March 13, 2019). Average spending on influencer marketing campaigns according to industry professionals worldwide as of January 2019, by tier (in U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1092636/influencer-campaign-spending-tier-world/
Rakuten (Marketing). "Average spending on influencer marketing campaigns according to industry professionals worldwide as of January 2019, by tier (in U.S. dollars)." Chart. March 13, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1092636/influencer-campaign-spending-tier-world/
Rakuten (Marketing). (2019). Average spending on influencer marketing campaigns according to industry professionals worldwide as of January 2019, by tier (in U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1092636/influencer-campaign-spending-tier-world/
Rakuten (Marketing). "Average Spending on Influencer Marketing Campaigns According to Industry Professionals Worldwide as of January 2019, by Tier (in U.S. Dollars)." Statista, Statista Inc., 13 Mar 2019, https://www.statista.com/statistics/1092636/influencer-campaign-spending-tier-world/
Rakuten (Marketing), Average spending on influencer marketing campaigns according to industry professionals worldwide as of January 2019, by tier (in U.S. dollars) Statista, https://www.statista.com/statistics/1092636/influencer-campaign-spending-tier-world/ (last visited December 21, 2024)
Average spending on influencer marketing campaigns according to industry professionals worldwide as of January 2019, by tier (in U.S. dollars) [Graph], Rakuten (Marketing), March 13, 2019. [Online]. Available: https://www.statista.com/statistics/1092636/influencer-campaign-spending-tier-world/
