Share of global marketers using influencers in 2019, by tier

Published by Statista Research Department, Dec 10, 2024
During a survey of global marketers concluded in early 2019, 36 percent of industry professionals said they mostly cooperated with micro influencers in their campaigns. On the other hand, 30 percent of marketers indicated partnerships with celebrities and high-tiered influencers.

Share of global marketers using influencers as of January 2019, by tier

CharacteristicShare of respondents
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Showing entries 1 to 2 (2 entries in total)
Statistic: Share of global marketers using influencers as of January 2019, by tier

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Release date

March 2019

Region

Worldwide

Survey time period

December 2018 to January 2019

Number of respondents

719 respondents

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