During a survey of global marketers concluded in early 2019, 36 percent of industry professionals said they mostly cooperated with micro influencers in their campaigns. On the other hand, 30 percent of marketers indicated partnerships with celebrities and high-tiered influencers.
Share of global marketers using influencers as of January 2019, by tier
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Rakuten (Marketing). (March 13, 2019). Share of global marketers using influencers as of January 2019, by tier [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1092616/marketers-using-influencers-by-tier-worldwide/
Rakuten (Marketing). "Share of global marketers using influencers as of January 2019, by tier." Chart. March 13, 2019. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1092616/marketers-using-influencers-by-tier-worldwide/
Rakuten (Marketing). (2019). Share of global marketers using influencers as of January 2019, by tier. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1092616/marketers-using-influencers-by-tier-worldwide/
Rakuten (Marketing). "Share of Global Marketers Using Influencers as of January 2019, by Tier." Statista, Statista Inc., 13 Mar 2019, https://www.statista.com/statistics/1092616/marketers-using-influencers-by-tier-worldwide/
Rakuten (Marketing), Share of global marketers using influencers as of January 2019, by tier Statista, https://www.statista.com/statistics/1092616/marketers-using-influencers-by-tier-worldwide/ (last visited December 19, 2024)
Share of global marketers using influencers as of January 2019, by tier [Graph], Rakuten (Marketing), March 13, 2019. [Online]. Available: https://www.statista.com/statistics/1092616/marketers-using-influencers-by-tier-worldwide/
