Recognition of TVCFs featuring Vietnamese football players by age group

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
According to a survey among Vietnamese, 63 percent of respondents aged between 20 and 29 years recognized TV commercials starring Vietnamese football players. The same survey indicated that more males recognized TVCFs with Vietnamese football players than females.

Recognition of TV commercial films featuring Vietnamese football players based on viewers' age in Vietnam in 2019

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Release date

October 2019

Region

Vietnam

Survey time period

November 2019

Number of respondents

475 respondents

Age group

18-40 years

Special properties

among respondents from HCMC and Hanoi; TVCF = TV commercial film

Method of interview

Online survey

Supplementary notes

Original question: Which TVCF do you like best? What are the reasons for that?

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