Digital ad spend in France 2023, by format

Published by Statista Research Department, Dec 10, 2024
In 2023, search was the largest digital advertising format in France, with a spending of 3.7 billion euros, out of 8.5 billion total digital advertising expenditures in the Western European country. Social ranked second, with two billion, followed by display with 1.66 billion.

Digital advertising spending in France in 2023, by format (in billion euros)

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Release date

February 2024

Region

France

Survey time period

2022

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Overview of the digital advertising market

7

Social media advertisment

8

Businesses on social media

8

Influencer marketing

7

Social media purchases

5

Opinons on social media ads

8

Further related statistics

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Topics

Digital advertising in Western EuropeDigital advertising in GermanyDigital advertising in the UKDigital advertising in SpainDigital advertising in Italy
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