In a 2019 study of 176 representative consumer goods brands worldwide, it was reported that all brands in the footwear and apparel categories operated direct-to-consumer transactional websites. This figure was five percent for home and personal care brands.
Proportion of brands with direct-to-consumer transactional websites worldwide in 2019, by product category
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Proportion of brands with direct-to-consumer transactional websites worldwide in 2019, by product category
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L.E.K. Consulting. (May 16, 2019). Proportion of brands with direct-to-consumer transactional websites worldwide in 2019, by product category [Graph]. In Statista. Retrieved April 28, 2025, from https://www.statista.com/statistics/1092270/share-of-brands-with-dtc-transactional-websites-by-product-category-worldwide/
L.E.K. Consulting. "Proportion of brands with direct-to-consumer transactional websites worldwide in 2019, by product category." Chart. May 16, 2019. Statista. Accessed April 28, 2025. https://www.statista.com/statistics/1092270/share-of-brands-with-dtc-transactional-websites-by-product-category-worldwide/
L.E.K. Consulting. (2019). Proportion of brands with direct-to-consumer transactional websites worldwide in 2019, by product category. Statista. Statista Inc.. Accessed: April 28, 2025. https://www.statista.com/statistics/1092270/share-of-brands-with-dtc-transactional-websites-by-product-category-worldwide/
L.E.K. Consulting. "Proportion of Brands with Direct-to-consumer Transactional Websites Worldwide in 2019, by Product Category." Statista, Statista Inc., 16 May 2019, https://www.statista.com/statistics/1092270/share-of-brands-with-dtc-transactional-websites-by-product-category-worldwide/
L.E.K. Consulting, Proportion of brands with direct-to-consumer transactional websites worldwide in 2019, by product category Statista, https://www.statista.com/statistics/1092270/share-of-brands-with-dtc-transactional-websites-by-product-category-worldwide/ (last visited April 28, 2025)
Proportion of brands with direct-to-consumer transactional websites worldwide in 2019, by product category [Graph], L.E.K. Consulting, May 16, 2019. [Online]. Available: https://www.statista.com/statistics/1092270/share-of-brands-with-dtc-transactional-websites-by-product-category-worldwide/
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