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Meta: daily active people (DAP) 2018-2024
Meta's family of apps continues to dominate the global social media landscape, with 3.35 billion daily active users across its core products in the fourth quarter of 2024. This represents a slight increase from the previous quarter and underscores the company's enduring influence in connecting people worldwide. The steady growth in user numbers has been accompanied by rising revenue, with Meta's average revenue per user reaching 49.63 U.S. dollars in 2024, up from 44.60 U.S. dollars in 2023.
Instagram's global reach and demographics
Among Meta's portfolio, Instagram stands out with its impressive user base in key markets. India leads with 362 million users, followed by the United States with 169 million and Brazil with 134 million.
Messenger and WhatsApp usage trends
Meta's messaging apps continue to see robust engagement. Facebook Messenger averaged 394 million daily active users on Android devices between October 2023 and October 2024, with iOS users adding another 175 million on average. Meanwhile, WhatsApp has solidified its position as the leading communication channel for global smartphone users, reaching an estimated three billion unique active users worldwide in June 2024.