Means of improving online shopping experiences according to French businesses 2019
The graph displays the three most important pillars French consumers and businesses think should be further developed, in order to improve online shopping experiences in France in 2019. In online consumerism, 78 percent of the respondents mentioned that the user experience and user interface should be more refined in the future. Secondly, content personalization played an important role for 61 percent. Customer service, incorporating support channels such as chatbots were marked as influential by 43 percent of the sample.
