According to a survey conducted in November 2019 among locals of the 47 prefectures in Japan, residents in Iwate prefecture were the most generous at New Year's sales, with expenses reaching around 7,120 Japanese yen on average.
New Year's sales in Japan are particularly popular for the retail of so called fukubukuro. Those lucky bags are exclusively available during the first days of the new year. Fukubukuro are filled with unknown commodities and are sold for a substantial discount well below the list price of the items contained within the bags.
Prefectures with the highest expenditure on New Year's sales in Japan as of November 2019
(in Japanese yen)
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Sony Life Insurance. (December 17, 2019). Prefectures with the highest expenditure on New Year's sales in Japan as of November 2019 (in Japanese yen) [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/1091655/japan-prefectures-residents-high-new-year-sales-spending/
Sony Life Insurance. "Prefectures with the highest expenditure on New Year's sales in Japan as of November 2019 (in Japanese yen)." Chart. December 17, 2019. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/1091655/japan-prefectures-residents-high-new-year-sales-spending/
Sony Life Insurance. (2019). Prefectures with the highest expenditure on New Year's sales in Japan as of November 2019 (in Japanese yen). Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/1091655/japan-prefectures-residents-high-new-year-sales-spending/
Sony Life Insurance. "Prefectures with The Highest Expenditure on New Year's Sales in Japan as of November 2019 (in Japanese Yen)." Statista, Statista Inc., 17 Dec 2019, https://www.statista.com/statistics/1091655/japan-prefectures-residents-high-new-year-sales-spending/
Sony Life Insurance, Prefectures with the highest expenditure on New Year's sales in Japan as of November 2019 (in Japanese yen) Statista, https://www.statista.com/statistics/1091655/japan-prefectures-residents-high-new-year-sales-spending/ (last visited November 04, 2024)
Prefectures with the highest expenditure on New Year's sales in Japan as of November 2019 (in Japanese yen) [Graph], Sony Life Insurance, December 17, 2019. [Online]. Available: https://www.statista.com/statistics/1091655/japan-prefectures-residents-high-new-year-sales-spending/
