In 2023, state-run oil and gas corporation Petrobras accounted for over one-third (or 36.6 percent) of energy brands' investments in digital advertising in Brazil. Shell and EDP followed, holding shares of around 8.2 and 7.8 percent, respectively. According to data collected by another source from ad agencies across the South American country, online channels' share in Brazil's ad spend reached 38.2 percent in 2023.
Leading advertisers among energy brands in Brazil in 2023, by estimated digital ad spend share
estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search
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Admetricks. (March 21, 2024). Leading advertisers among energy brands in Brazil in 2023, by estimated digital ad spend share [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1091580/brazil-fuel-digital-advertising/
Admetricks. "Leading advertisers among energy brands in Brazil in 2023, by estimated digital ad spend share." Chart. March 21, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1091580/brazil-fuel-digital-advertising/
Admetricks. (2024). Leading advertisers among energy brands in Brazil in 2023, by estimated digital ad spend share. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1091580/brazil-fuel-digital-advertising/
Admetricks. "Leading Advertisers among Energy Brands in Brazil in 2023, by Estimated Digital Ad Spend Share." Statista, Statista Inc., 21 Mar 2024, https://www.statista.com/statistics/1091580/brazil-fuel-digital-advertising/
Admetricks, Leading advertisers among energy brands in Brazil in 2023, by estimated digital ad spend share Statista, https://www.statista.com/statistics/1091580/brazil-fuel-digital-advertising/ (last visited November 22, 2024)
Leading advertisers among energy brands in Brazil in 2023, by estimated digital ad spend share [Graph], Admetricks, March 21, 2024. [Online]. Available: https://www.statista.com/statistics/1091580/brazil-fuel-digital-advertising/
