According to a survey conducted in November 2019 among locals of the 47 prefectures in Japan, residents in Tokyo planned to spend an average of 8,650 Japanese yen on Christmas presents. The national average stood at 6,112 yen, with Saitama prefecture making up the rear end of the ranking.
Christmas in Japan is commonly celebrated among friends or between romantic partners, as opposed to being a family-oriented holiday across many Western cultures.
Prefectures with the highest expenditure on Christmas presents in Japan as of November 2019
(in Japanese yen)
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Sony Life Insurance. (December 17, 2019). Prefectures with the highest expenditure on Christmas presents in Japan as of November 2019 (in Japanese yen) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1091570/japan-prefectures-residents-high-christmas-expenditure/
Sony Life Insurance. "Prefectures with the highest expenditure on Christmas presents in Japan as of November 2019 (in Japanese yen)." Chart. December 17, 2019. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1091570/japan-prefectures-residents-high-christmas-expenditure/
Sony Life Insurance. (2019). Prefectures with the highest expenditure on Christmas presents in Japan as of November 2019 (in Japanese yen). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1091570/japan-prefectures-residents-high-christmas-expenditure/
Sony Life Insurance. "Prefectures with The Highest Expenditure on Christmas Presents in Japan as of November 2019 (in Japanese Yen)." Statista, Statista Inc., 17 Dec 2019, https://www.statista.com/statistics/1091570/japan-prefectures-residents-high-christmas-expenditure/
Sony Life Insurance, Prefectures with the highest expenditure on Christmas presents in Japan as of November 2019 (in Japanese yen) Statista, https://www.statista.com/statistics/1091570/japan-prefectures-residents-high-christmas-expenditure/ (last visited November 21, 2024)
Prefectures with the highest expenditure on Christmas presents in Japan as of November 2019 (in Japanese yen) [Graph], Sony Life Insurance, December 17, 2019. [Online]. Available: https://www.statista.com/statistics/1091570/japan-prefectures-residents-high-christmas-expenditure/