According to a survey conducted in November 2019 among locals of the 47 prefectures in Japan, residents in Okinawa planned to spend an average of 8,608 Japanese yen on year-end gifts (oseibo). The national average stood at 5,419 yen, with Aomori prefecture making up the rear end of the ranking.
Oseibo is a year-end gift-giving custom in Japan commonly practiced around the first half of December. The underlying idea of oseibo is to display gratitude towards those, who showed support and kindness to the gift-giver over the course of the year.
Prefectures with the highest expenditure on year-end gifts (oseibo) in Japan as of November 2019
(in Japanese yen)
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Sony Life Insurance. (December 17, 2019). Prefectures with the highest expenditure on year-end gifts (oseibo) in Japan as of November 2019 (in Japanese yen) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1091392/japan-prefectures-residents-high-year-end-gift-expenditure/
Sony Life Insurance. "Prefectures with the highest expenditure on year-end gifts (oseibo) in Japan as of November 2019 (in Japanese yen)." Chart. December 17, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1091392/japan-prefectures-residents-high-year-end-gift-expenditure/
Sony Life Insurance. (2019). Prefectures with the highest expenditure on year-end gifts (oseibo) in Japan as of November 2019 (in Japanese yen). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1091392/japan-prefectures-residents-high-year-end-gift-expenditure/
Sony Life Insurance. "Prefectures with The Highest Expenditure on Year-end Gifts (Oseibo) in Japan as of November 2019 (in Japanese Yen)." Statista, Statista Inc., 17 Dec 2019, https://www.statista.com/statistics/1091392/japan-prefectures-residents-high-year-end-gift-expenditure/
Sony Life Insurance, Prefectures with the highest expenditure on year-end gifts (oseibo) in Japan as of November 2019 (in Japanese yen) Statista, https://www.statista.com/statistics/1091392/japan-prefectures-residents-high-year-end-gift-expenditure/ (last visited December 22, 2024)
Prefectures with the highest expenditure on year-end gifts (oseibo) in Japan as of November 2019 (in Japanese yen) [Graph], Sony Life Insurance, December 17, 2019. [Online]. Available: https://www.statista.com/statistics/1091392/japan-prefectures-residents-high-year-end-gift-expenditure/
