As of 2019, a survey was carried out among U.S. (United States) consumers on the impact food has on the environment. It was found that only 32 percent of the "baby boomers" interviewed, i.e those aged between 54 and 72, were willing to spend more on environmentally-friendly food. By contrast, more than half of those belonging to the "generation Z" stated they would spend more on food which doesn't harm the environment. Similarly, 74 percent of the U.S. Millennials participating in the survey declared that they considered environmental sustainability as a value.
Opinions toward the environmental impact of food in the U.S. as of 2019, by age group
Characteristic
Care about environmental sustainability as a value
Willing to spend more on food that doesn’t harm the environment
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Generation Z: born between 1997 and 2019.
Millennials: born between 1981 and 1996.
Generation X: born between 1965 an d1980.
Baby boomer: born between 1946 and 1964.
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Impossible Foods. (June 27, 2019). Opinions toward the environmental impact of food in the U.S. as of 2019, by age group [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1091023/environmental-impact-of-food-in-the-us/
Impossible Foods. "Opinions toward the environmental impact of food in the U.S. as of 2019, by age group." Chart. June 27, 2019. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1091023/environmental-impact-of-food-in-the-us/
Impossible Foods. (2019). Opinions toward the environmental impact of food in the U.S. as of 2019, by age group. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1091023/environmental-impact-of-food-in-the-us/
Impossible Foods. "Opinions toward The Environmental Impact of Food in The U.S. as of 2019, by Age Group." Statista, Statista Inc., 27 Jun 2019, https://www.statista.com/statistics/1091023/environmental-impact-of-food-in-the-us/
Impossible Foods, Opinions toward the environmental impact of food in the U.S. as of 2019, by age group Statista, https://www.statista.com/statistics/1091023/environmental-impact-of-food-in-the-us/ (last visited July 23, 2024)
Opinions toward the environmental impact of food in the U.S. as of 2019, by age group [Graph], Impossible Foods, June 27, 2019. [Online]. Available: https://www.statista.com/statistics/1091023/environmental-impact-of-food-in-the-us/