Reasons for favoring TVCFs with Vietnamese football players in Vietnam 2019

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
According to the survey conducted in November 2019, 42 percent of the respondents like TV commercials that they consider funny with another 41 percent also valuing creativity. In the same survey, 22.7 percent of respondents stated that they liked the Shopee TVCF the most.

Reasons for favoring TV commercial films with Vietnamese football players in Vietnam in 2019

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Release date

October 2019

Region

Vietnam

Survey time period

November 2019

Number of respondents

475 respondents

Age group

18-40 years

Special properties

among respondents from HCMC and Hanoi; TVCF = TV commercial film

Method of interview

Online survey

Supplementary notes

Original question: Which TVCF do you like best? What are the reasons for that?

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