Most popular domestic vacation destinations among Germans 2021-2023
In 2023, leading domestic vacation destinations among German vacationers included the North Sea and Bavaria. The figures presented are based on a survey conducted in Germany.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.