Share of new ethical and green investors in the United Kingdom 2009 and 2019

Sustainable investment does not only include economic sustainability, but also social and ecological. Investors choose different ways to shape and refer to that segment of their portfolio - other popular terms are socially responsible investment (SRI), environmental, social and governance investment (ESG), or sustainable development goals investment (SDG). Regardless of the exact wording of the product, popularity has been growing, and especially among young investors. As of November 2019, seven percent of the new investors aged 18 to 34 chose a new investment for its ethical fund or product. In comparison, among all new investors, only five percent did. More in-depth information can be found in the Statista dossier on socially responsible investments (SRI) in Europe.