Online travel agencies with the best service in Germany 2023

In 2023, lastminute.de was ranked the best among German online travel agencies in terms of service by around 65 percent of respondents to a survey. Other well rated websites included urlaub.check24.de and opodo.de. Germany’s online travel market is here to stay.

It just clicked

The website urlaub.check.24 is part of the Check24 brand in Germany, an online platform for consumers looking to compare offers from various businesses, depending on their purposes and what they are currently looking to change or buy. The vacation (Urlaub in German) section of Check24 is Germany’s largest travel booking website. The market leader, as do all the other travel websites in the ranking, relies on the transformation of the travel industry, specifically bookings, by the opportunity to do so online. When looking back at 2010, around 26 percent of German vacationers booked their vacation trips on the internet. As evidenced by the graph at hand, figures have practically doubled. Online booking agencies were also the preferred method for booking hotels for an overnight stay in Germany.

Standard travel planning

Online bookings were the preferred method of finalizing vacation trips among German consumers, though a fairly large share also still aimed for a face-to-face conversation. The internet has rapidly revolutionized vacation travel planning around the world, significantly increasing consumer independence and flexibility. Whereas before putting a trip together involved physical visits to travel agencies and agents, ticket offices, phone calls, banks, printouts, now all the parts of a vacation can be settled with some online searches and a few clicks , plus a credit card or a digital wallet. Various tickets and confirmations can be stored on a mobile device and accessed during travel. Worldwide, the leading online travel company by far was Booking.com, followed by Airbnb.