Reversed ROPO effect when purchasing apparel and footwear in Poland 2023

Published by
Adriana Sas,
Jan 17, 2024

In 2022, 62 percent of consumers in Poland did not check products in traditional shops before buying clothes or shoes on the Internet (reversed ROPO). For comparison, nearly every second respondent, before buying clothes or shoes in a stationary store, searched for product information on the Internet (ROPO effect).

Before you last bought your clothes or shoes online, did you visit traditional stores to see product?

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Release date

January 2024

Region

Poland

Survey time period

August to September 2023

Number of respondents

2,465 respondents

Method of interview

Online survey

Supplementary notes

Date of access is date of release

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Statistics on " Omnichannel retail in Poland "

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Overview

8

Purchasing decisions

6

Omnichannel in apparel retail

6

Omnichannel in cosmetics retail

6

Omnichannel in household appliance retail

5

Omnichannel in home, garden, and DIY retail

6

Omnichannel in multimedia retail

6

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Topics

Omnichannel retail in PolandE-commerce in PolandE-commerce in HungaryE-commerce in RomaniaRetail market in Poland
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