ROPO effect when purchasing apparel and footwear in Poland 2023

Published by
Adriana Sas,
Jan 18, 2024

More than fourty percent of respondents in Poland in 2023, before buying clothes or shoes in a traditional store, searched for information about the product on the internet (ROPO effect). Nearly the same amount, 42 percent of consumers did not check mentioned above products in traditional shops before buying them on the internet (reversed ROPO).

Before you last bought your clothes or shoes in the traditional store, did you look for information on the internet?

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Release date

January 2024

Region

Poland

Survey time period

August to September 2023

Number of respondents

916 respondents

Method of interview

Online survey

Supplementary notes

Date of access is date of release

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Statistics on " Omnichannel retail in Poland "

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Overview

8

Purchasing decisions

6

Omnichannel in apparel retail

6

Omnichannel in cosmetics retail

6

Omnichannel in household appliance retail

5

Omnichannel in home, garden, and DIY retail

6

Omnichannel in multimedia retail

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Omnichannel retail in PolandE-commerce in PolandE-commerce in HungaryE-commerce in RomaniaRetail market in Poland
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