ROPO effect when purchasing apparel and footwear in Poland 2024

Published by
Adriana Sas,
Dec 5, 2024

In 2024, every third respondent in Poland searched for information about a product online before buying clothes or shoes in a traditional store (ROPO effect). Nearly every second consumer did not check the above products in conventional shops before buying them online (reversed ROPO).

Before you last bought your clothes or shoes in the traditional store, did you look for information on the internet?

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Release date

December 2024

Region

Poland

Survey time period

August to September 2024

Number of respondents

567 respondents

Method of interview

Online survey

Supplementary notes

Date of access is date of release

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Statistics on " Omnichannel retail in Poland "

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Overview

8

Purchasing decisions

6

Omnichannel in apparel retail

6

Omnichannel in cosmetics retail

6

Omnichannel in household appliance retail

5

Omnichannel in home, garden, and DIY retail

6

Omnichannel in multimedia retail

6

Further related statistics

19

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Topics

Omnichannel retail in PolandE-commerce in PolandE-commerce in HungaryE-commerce in RomaniaRetail market in Poland
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