U.S. users who have purchased directly through Instagram 2019

Published by
Stacy Jo Dixon,
Mar 10, 2025
A December 2019 survey of U.S. Instagram users revealed that eight percent of responding users of the social media platform had ever purchased an item directly through Instagram. The usage of "shop now" options on social media was generally highest among internet users aged 25 to 34 years, with Instagram being no exception to this.

Have you ever purchased an item directly through Instagram?

CharacteristicShare of respondents
Yes 8%
No 92%
Showing entries 1 to 2 (2 entries in total)
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Release date

December 2019

Region

United States

Survey time period

December 2019

Number of respondents

1,804 respondents

Age group

13 years and older

Special properties

Instagram users

Method of interview

Online survey

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Statistics on " Social commerce in the United States "

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