Amount consumers would spend on extra VOD services U.S. 2019, by age group

According to a study held in late 2019, 24 percent of adults aged 18 to 24 years old were not willing to pay any more per month for additional video streaming subscriptions on top of what they already paid for, and 38 percent said that they would pay between one and ten U.S. dollars more per month. With so many established and new services flooding the market, consumers have a wealth of options when it comes to choosing which platform to use for their favorite content. Many users in the United States subscribe to more than one SVOD service, and in 2019 it was found that 45 percent of users had more than three services at once, up from 13 percent in 2016.