Consumers who buy offline and online in Poland 2024, by channel and sector

Published by
Adriana Sas,
Dec 5, 2024

In 2024, 44 percent of respondents in Poland buying clothes did so in the traditional channel, and 78 percent on the internet. Books, music, and multimedia had the largest share in the online shopping channel, while the offline channel was the most popular when buying cosmetics.

Share of consumers shopping through multiple channels in Poland in 2024, by sector and purchase channel

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Release date

December 2024

Region

Poland

Survey time period

August to September 2024

Method of interview

Online survey

Supplementary notes

Date of access is date of release

*Including Allegro (e-commerce marketplace)

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Statistics on " Omnichannel retail in Poland "

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Other statistics that may interest you Omnichannel retail in Poland

Overview

8

Purchasing decisions

6

Omnichannel in apparel retail

6

Omnichannel in cosmetics retail

6

Omnichannel in household appliance retail

5

Omnichannel in home, garden, and DIY retail

6

Omnichannel in multimedia retail

6

Further related statistics

9

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Statistics

Topics

E-commerce in RomaniaE-Commerce in ChinaE-commerce in IndiaE-commerce in the United Kingdom (UK)E-commerce in the United States
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