Ways to buy apparel and shoes offline and online in Poland 2024, by brand and channel

Published by
Adriana Sas,
Dec 5, 2024

In 2024, Poles preferred different methods of purchase depending on the store where they made the purchases. In addition to purchasing with home delivery, collecting online orders at a given post office or parcel machine and the brand's stationary store was very popular in the online channel. This is particularly noticeable for Zara, H&M, Modivo, Sinsay, AboutYou, and Reserved brands.

Methods of purchasing clothes and footwear in offline and online stores in Poland in 2024, by brands and purchase channel

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Release date

December 2024

Region

Poland

Survey time period

August to September 2024

Number of respondents

4,076 respondents

Method of interview

Online survey

Supplementary notes

The source does not provide any information regarding percentage points exceeding 100 percent.
Date of access is date of release

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Statistics on " Omnichannel retail in Poland "

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Overview

8

Purchasing decisions

6

Omnichannel in apparel retail

6

Omnichannel in cosmetics retail

6

Omnichannel in household appliance retail

5

Omnichannel in home, garden, and DIY retail

6

Omnichannel in multimedia retail

6

Further related statistics

18

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Topics

Omnichannel retail in PolandE-commerce in PolandE-commerce in HungaryE-commerce in RomaniaRetail market in Poland
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