Market shares of clothing and shoe shops in Poland 2023, by channel

Published by
Adriana Sas,
Jul 9, 2024
The definite leader of traditional sales in Poland in 2022 was Reserved - as many as 54 percent of respondents were shopping there. In the online channel, this chain had a share of 27 percent. In the online channel the most popular was Zalando, with a share of 38 percent.

Most popular shops with clothing and footwear stores in Poland in 2023, by purchase channel

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Release date

January 2024

Region

Poland

Survey time period

August to September 2023

Number of respondents

8597*

Method of interview

Online survey

Supplementary notes

* n = 5277 online shopping, n = 3320 offline shopping
Date of access is date of release

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Statistics on " Omnichannel retail in Poland "

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Overview

8

Purchasing decisions

6

Omnichannel in apparel retail

6

Omnichannel in cosmetics retail

6

Omnichannel in household appliance retail

5

Omnichannel in home, garden, and DIY retail

6

Omnichannel in multimedia retail

6

Further related statistics

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Topics

Omnichannel retail in PolandE-commerce in PolandE-commerce in HungaryE-commerce in RomaniaRetail market in Poland
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