As of December 2019, 22 percent of North American retailers reported that they knew their customers' contact information prior to the checkout stage. The majority of a retailers' data on customers is acquired either during or after checkout, however certain types of customer information remained unknown to retailers after the checkout process had been completed.
Customer information availability to retailers at different checkout stages in North America 2019
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Customer information availability to retailers at different checkout stages in North America 2019
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Survey respondents were primarily vice presidents and directors of store systems or IT, and C-level executives.
The source does not provide information regarding the number of respondents surveyed in the methodology.
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RCP. (January 17, 2020). Customer information availability to retailers at different checkout stages in North America 2019 [Graph]. In Statista. Retrieved April 19, 2025, from https://www.statista.com/statistics/1090076/customer-information-availability-to-retailers-at-checkout-stages-na/
RCP. "Customer information availability to retailers at different checkout stages in North America 2019." Chart. January 17, 2020. Statista. Accessed April 19, 2025. https://www.statista.com/statistics/1090076/customer-information-availability-to-retailers-at-checkout-stages-na/
RCP. (2020). Customer information availability to retailers at different checkout stages in North America 2019. Statista. Statista Inc.. Accessed: April 19, 2025. https://www.statista.com/statistics/1090076/customer-information-availability-to-retailers-at-checkout-stages-na/
RCP. "Customer Information Availability to Retailers at Different Checkout Stages in North America 2019." Statista, Statista Inc., 17 Jan 2020, https://www.statista.com/statistics/1090076/customer-information-availability-to-retailers-at-checkout-stages-na/
RCP, Customer information availability to retailers at different checkout stages in North America 2019 Statista, https://www.statista.com/statistics/1090076/customer-information-availability-to-retailers-at-checkout-stages-na/ (last visited April 19, 2025)
Customer information availability to retailers at different checkout stages in North America 2019 [Graph], RCP, January 17, 2020. [Online]. Available: https://www.statista.com/statistics/1090076/customer-information-availability-to-retailers-at-checkout-stages-na/
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