In 2019, the internet overtook television as the largest medium in the advertising industry in Poland, with a 42.9 percent share. The growth of internet advertising and the decline of television advertising are expected to continue in following years.
Share of different media in the advertising industry in Poland from 2018 to 2024
Characteristic
TV
Internet
Radio
Outdoor + cinema
Newspapers
Magazines
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GroupM. (December 2, 2019). Share of different media in the advertising industry in Poland from 2018 to 2024 [Graph]. In Statista. Retrieved July 06, 2024, from https://www.statista.com/statistics/1090047/poland-media-share-of-advertising/
GroupM. "Share of different media in the advertising industry in Poland from 2018 to 2024." Chart. December 2, 2019. Statista. Accessed July 06, 2024. https://www.statista.com/statistics/1090047/poland-media-share-of-advertising/
GroupM. (2019). Share of different media in the advertising industry in Poland from 2018 to 2024. Statista. Statista Inc.. Accessed: July 06, 2024. https://www.statista.com/statistics/1090047/poland-media-share-of-advertising/
GroupM. "Share of Different Media in The Advertising Industry in Poland from 2018 to 2024." Statista, Statista Inc., 2 Dec 2019, https://www.statista.com/statistics/1090047/poland-media-share-of-advertising/
GroupM, Share of different media in the advertising industry in Poland from 2018 to 2024 Statista, https://www.statista.com/statistics/1090047/poland-media-share-of-advertising/ (last visited July 06, 2024)
Share of different media in the advertising industry in Poland from 2018 to 2024 [Graph], GroupM, December 2, 2019. [Online]. Available: https://www.statista.com/statistics/1090047/poland-media-share-of-advertising/