Advertising market share in Poland 2018-2024, by medium

Published by Małgorzata Puzio, Nov 9, 2024
In 2019, the internet overtook television as the largest medium in the advertising industry in Poland, with a 42.9 percent share. The growth of internet advertising and the decline of television advertising are expected to continue in following years.

Share of different media in the advertising industry in Poland from 2018 to 2024

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Release date

December 2019

Region

Poland

Survey time period

2018 to 2024

Supplementary notes

* Forecast.

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