In a survey of 2020, a large group of respondents declared to buy deodorants considering the gender this product was meant for. Moreover, 55 percent of female and 50 percent of male interviewees purchased disposable shavers specifically for women or for men instead of choosing gender neutral shavers. In addition, 52 percent of women stated to buy gender-specific body lotions, while the share of men preferring the same kind of item was significantly lower (36 percent).
In the same survey, respondents were asked about the difference in the prices of such products. A large part of interviewees thought that female hygiene goods were more expensive than male and gender neutral items.
Which of the following products do you buy for a specific gender?
This question was phrased by the source as follows: "Quali dei seguenti prodotti che acquisti è specificamente indirizzata ad un genere (piuttosto che acquistare una versione neutrale?".
*485 male respondents and 534 female respondents
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YouGov Italy. (January 17, 2020). Which of the following products do you buy for a specific gender? [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1089925/most-common-gender-specific-products-purchased-in-italy/
YouGov Italy. "Which of the following products do you buy for a specific gender?." Chart. January 17, 2020. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1089925/most-common-gender-specific-products-purchased-in-italy/
YouGov Italy. (2020). Which of the following products do you buy for a specific gender?. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1089925/most-common-gender-specific-products-purchased-in-italy/
YouGov Italy. "Which of The following Products Do You Buy for a Specific Gender?." Statista, Statista Inc., 17 Jan 2020, https://www.statista.com/statistics/1089925/most-common-gender-specific-products-purchased-in-italy/
YouGov Italy, Which of the following products do you buy for a specific gender? Statista, https://www.statista.com/statistics/1089925/most-common-gender-specific-products-purchased-in-italy/ (last visited January 09, 2025)
Which of the following products do you buy for a specific gender? [Graph], YouGov Italy, January 17, 2020. [Online]. Available: https://www.statista.com/statistics/1089925/most-common-gender-specific-products-purchased-in-italy/
