Singles' Day is a shopping festival that was inaugurated in 1993. Since then, the event has grown in popularity not just in China but around the Western world as well. Celebrated on November 11, Singles' Day is reported to have generated 30.8 billion US dollars on Alibaba in 2019.
In Europe, between 2019 and 2020, sales made during Singles' Day was expected to see a general increase. According to forecasts, sales made during Singles' Day in 2020 are predicted to reach 1.44 billion British pounds in the United Kingdom, the highest among the European countries displayed here.
Value of sales on Singles' Day in Europe in 2019 and 2020, by country
(in million GBP)
Characteristic
2019
2020
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
VoucherCodes.co.uk. (November 6, 2020). Value of sales on Singles' Day in Europe in 2019 and 2020, by country (in million GBP) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1089706/sales-forecast-for-singles-day-in-european-countries/
VoucherCodes.co.uk. "Value of sales on Singles' Day in Europe in 2019 and 2020, by country (in million GBP)." Chart. November 6, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1089706/sales-forecast-for-singles-day-in-european-countries/
VoucherCodes.co.uk. (2020). Value of sales on Singles' Day in Europe in 2019 and 2020, by country (in million GBP). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1089706/sales-forecast-for-singles-day-in-european-countries/
VoucherCodes.co.uk. "Value of Sales on Singles' Day in Europe in 2019 and 2020, by Country (in Million Gbp)." Statista, Statista Inc., 6 Nov 2020, https://www.statista.com/statistics/1089706/sales-forecast-for-singles-day-in-european-countries/
VoucherCodes.co.uk, Value of sales on Singles' Day in Europe in 2019 and 2020, by country (in million GBP) Statista, https://www.statista.com/statistics/1089706/sales-forecast-for-singles-day-in-european-countries/ (last visited July 22, 2024)
Value of sales on Singles' Day in Europe in 2019 and 2020, by country (in million GBP) [Graph], VoucherCodes.co.uk, November 6, 2020. [Online]. Available: https://www.statista.com/statistics/1089706/sales-forecast-for-singles-day-in-european-countries/