Prefectures with high spending power on cosmetics in Japan 2020

Published by C. Diep, May 30, 2022
According to a survey conducted in November 2020 among locals of the 47 prefectures in Japan, around 20 percent of residents in Miyazaki were willing to spend more money on beauty care and cosmetics. Residents in the Japanese capita Tokyo tied in second place with the western prefecture Okayama.

Prefectures with the highest expenditure on beauty care and cosmetics in Japan as of November 2020

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Release date

December 2020

Region

Japan

Survey time period

October 10 to November 11, 2020

Number of respondents

4,700*

Age group

20 to 59 years

Method of interview

Online survey

Supplementary notes

*100 participants from each of the 47 prefectures in Japan.

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