The results of a 2019 survey across 155 marketing departments in Europe reveals how, and to what extent, data is being used for marketing purposes. Over 50 percent used data only occasionally for customer targeting and segmentation. Just a third used data systematically for campaign optimization.
Use of data in customer targeting, campaign performance tracking, and campaign optimization across marketing departments in Europe in 2019
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WARC. (January 21, 2020). Use of data in customer targeting, campaign performance tracking, and campaign optimization across marketing departments in Europe in 2019 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1089469/data-driven-marketing-in-europe/
WARC. "Use of data in customer targeting, campaign performance tracking, and campaign optimization across marketing departments in Europe in 2019." Chart. January 21, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1089469/data-driven-marketing-in-europe/
WARC. (2020). Use of data in customer targeting, campaign performance tracking, and campaign optimization across marketing departments in Europe in 2019. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1089469/data-driven-marketing-in-europe/
WARC. "Use of Data in Customer Targeting, Campaign Performance Tracking, and Campaign Optimization across Marketing Departments in Europe in 2019." Statista, Statista Inc., 21 Jan 2020, https://www.statista.com/statistics/1089469/data-driven-marketing-in-europe/
WARC, Use of data in customer targeting, campaign performance tracking, and campaign optimization across marketing departments in Europe in 2019 Statista, https://www.statista.com/statistics/1089469/data-driven-marketing-in-europe/ (last visited December 22, 2024)
Use of data in customer targeting, campaign performance tracking, and campaign optimization across marketing departments in Europe in 2019 [Graph], WARC, January 21, 2020. [Online]. Available: https://www.statista.com/statistics/1089469/data-driven-marketing-in-europe/
