Cosmetics most discussed on social media in Poland 2018

Published by
Adriana Sas,
Dec 16, 2022
In the analyzed period, the most popular groups of cosmetic products in Poland were those for facial care (face creams, face oils, face serums) and cleansing (face gels, face peelings, face masks, micellar waters and liquids, face wipes, face toners, face foams). In contrast, lip care cosmetics (chapsticks, lip balms) were mentioned by internet users much less frequently.

Cosmetic products most often discussed by internet users on social media in Poland in 2018

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Source

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Release date

September 2018

Region

Poland

Survey time period

Q1 2018

Special properties

400 brands present in online discussions

Supplementary notes

* Research results refer to online discussions carried in Polish language.

The source adds the following information: "SentiOne analysed 2 475 182 mentions (in 6 languages: Czech, German, English, Finnish, Hungarian and Polish) which are related to beauty and were published on the Internet in the first quarter of 2018. It should be emphasised that in order to avoid irrelevant articles and comments in the analysis, only mentions that have specific keywords in the content have been taken into consideration."

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