Top beauty retailers in Poland 2018, by reach

Published by
Adriana Sas,
Feb 27, 2024
Rossman, one of the largest drug store chains, has achieved the highest social media reach in Poland in 2018, followed by beauty stores - Sephora and Douglas, respectively.

Leading beauty retailers in Poland in 2018, by estimated brand reach (in millions)

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Source

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Release date

September 2018

Region

Poland

Survey time period

1st quarter 2018

Special properties

400 brands present in online discussions

Supplementary notes

* Research results refer to online discussions carried in Polish language.

The source adds the following information: "SentiOne analysed 2 475 182 mentions (in 6 languages: Czech, German, English, Finnish, Hungarian and Polish) which are related to beauty and were published on the Internet in the first quarter of 2018. It should be emphasised that in order to avoid irrelevant articles and comments in the analysis, only mentions that have specific keywords in the content have been taken into consideration."

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