Popular clothing stores by gender in Germany in 2021

Published by
Evgenia Koptyug,
Oct 8, 2024
In 2021, C&A was the most popular clothing store among German consumers, both men and women. Other popular clothing retailers include H&M and KiK. Figures are based on a survey conducted in Germany in 2021.

Most popular clothing stores (purchase in the past 6 months) in Germany in 2021, by gender

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Release date

November 2021

Region

Germany

Survey time period

2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on sample:
Base: German-speaking population aged 14 and older

Information on total sample:
2019: 23,120 respondents, projection to 70.60 million people



Information on target group "Women":
2018: projection to 34.84 million people

Information on target group "Men":
2018: projection to 34.69 million people

The figures presented refer to the following studies:
2018: VuMA 2019

Further information on methodology can be found here.

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