Most popular car brands by gender in Germany in 2020

Published by
Evgenia Koptyug,
Oct 8, 2024
Volkswagen (VW) was the most popular car brand in Germany in 2020, with 19.7 percent of women and 16.2 percent of men preferring this brand. The data is based on a survey conducted in Germany in 2020.

Popular car brands in Germany in 2020, by gender

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Release date

November 2020

Region

Germany

Survey time period

2020

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Information on sample:
Base: German-speaking population aged 14 and older

Information on total sample:
2020: 23,138 respondents, projection to 70.63 million persons



Information on target group "Women":
2020: projection to 35.79 million persons

Information on target group "Men":
2020: projection to 34.85 million persons

The figures presented refer to the following studies:
2020: VuMA 2021



www.vuma.de/vuma-praxis/die-studie/">here.

The question was posed as follows: "Which brand would you personally probably chose when buying a car?"

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