Mechanisms used by enterprises to increase internet transactions in France 2021

Published by Statista Research Department, Nov 29, 2023
Between 2020 and 2021, most companies in France had developed strengths in creating, maintaining and enhancing their customer database through the web. The contact form was the most common sales development tool with 45 percent of very small enterprises and 58 percent of small and medium enterprises and 49 percent of micro enterprises having used it. E-mail came in second place but was used less by micro enterprises (27 percent), while SMEs used it more (69 percent).

Online sales development tools used by VSEs, SMEs, and micro enterprises in France as of 2021

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Release date

December 2021

Region

France

Survey time period

September 1, 2020 to August 31, 2021

Number of respondents

2,200 respondents

Special properties

Managers*

Method of interview

Online survey

Supplementary notes

* Managers of VSEs and micro-enterprises (less than 10 employees), 4 percent of VSEs with 11 to 50 employees and of SMEs with more than 50 employees.

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